Season after season, San Marina offers you the best trends so that you can enjoy accessible fashion that is lively and uninhibited.

San Marina model

San Marina is now 40 years old, and the fashion brand has become renowned for its expertise. The popular label embodies fresh, lively fashion, bringing diverse styles together with bright and spontaneous energy. San Marina has an open and carefree vision of fashion. An authentic expression of style.


San Marina stores

The San Marina brand was created in the south of France based on a unique and innovative concept: its stock should be visible in stores, and customers should be able to serve themselves in complete freedom.


San Marina inside stores

San Marina already had more than 190 stores in France France and continued to expand, opening stores all around the world.


Capital logo

To keep on providing a tailored response to the lifestyles and consumption habits of its customers, San Marina decided to go digital and launched its e-commerce site.
Ten years later, the sanmarina.fr website was voted best e-commerce site 2021 in the Own Brands Footwear category, according to a ranking published in Capital magazine.


San Marina logo

San Marina got a makeover!
With a new logo and graphic design charter, San Marina reinvented itself based on a strong new identity in line with its values and evolution. This change also brought the launch of SHOESYOURWAY, a new store concept.


Chaussettes orphelines logo

San Marina worked alongside the Les Chaussettes Orphelines association by offering collection points in its shops for customers to donate used or single socks for recycling. In that same year, San Marina also invited four brands owned by young designers with original concepts to its store in Lyon Part Dieu and its website.


San Marina women model


The designs for our collections are eclectic and on-trend, giving everyone an opportunity to express their style and preferences with the passing days and seasons. With must-have fashion and affordable prices, San Marina gives everyone the chance to be able to have fun with fashion.

Green heels


As a creator and retailer with 40 years of experience, San Marina pays particular attention to the quality of its products, from the choice of its raw materials that are sourced mainly from Europe, to the quality control of each model that is sold in our stores and on our website.

San Marina smiling model


Above all, San Marina is about lively, colourful, joyful and uninhibited fashion. Energetic and inspiring, deeply positive and inclusive.



years with our main partners


of the collection is produced in Europe (winter 2021)


stores in France
and Switzerland


stores in
the French overseas departments and territories


Season after season, mixing and matching key classics with contemporary styles, San Marina reinvents free and creative fashion that is resolutely alive and feminine. Driven by its lively dedication to colours, materials and prints, San Marina fashion is happy and joyful. It issues an invitation to express your style, every single day.

Women sneakers shoot
Women loafers
Women sneakers
Women metallic heels
Purple metallic ankle boots
Women black heels
Women print bag
Women white ankle boots
Women black loafers
Cool women sneakers
Supermarket photoshoot
Sneakers for women
White sneakers for women
White ankle boots for stylish women
Cool look with sneakers
High fashion sneakers