OUR HISTORY:
Season after season, San Marina offers you the best trends so that you can enjoy accessible fashion that is lively and uninhibited.
San Marina is now 40 years old, and the fashion brand has become renowned for its expertise. The popular label embodies fresh, lively fashion, bringing diverse styles together with bright and spontaneous energy. San Marina has an open and carefree vision of fashion. An authentic expression of style.
1981
The San Marina brand was created in the south of France based on a unique and innovative concept: its stock should be visible in stores, and customers should be able to serve themselves in complete freedom.
2005
San Marina already had more than 190 stores in France France and continued to expand, opening stores all around the world.
2010
To keep on providing a tailored response to the lifestyles and consumption habits of its customers, San Marina decided to go digital and launched its e-commerce site.
Ten years later, the sanmarina.fr website was voted best e-commerce site 2021 in the Own Brands Footwear category, according to a ranking published in Capital magazine.
2020
San Marina got a makeover!
With a new logo and graphic design charter, San Marina reinvented itself based on a strong new identity in line with its values and evolution. This change also brought the launch of SHOESYOURWAY, a new store concept.
2021
San Marina worked alongside the Les Chaussettes Orphelines association by offering collection points in its shops for customers to donate used or single socks for recycling. In that same year, San Marina also invited four brands owned by young designers with original concepts to its store in Lyon Part Dieu and its website.
OUR VALUES:
INCLUSIVE
The designs for our collections are eclectic and on-trend, giving everyone an opportunity to express their style and preferences with the passing days and seasons. With must-have fashion and affordable prices, San Marina gives everyone the chance to be able to have fun with fashion.
EXPERT
As a creator and retailer with 40 years of experience, San Marina pays particular attention to the quality of its products, from the choice of its raw materials that are sourced mainly from Europe, to the quality control of each model that is sold in our stores and on our website.
BOLD:
Above all, San Marina is about lively, colourful, joyful and uninhibited fashion. Energetic and inspiring, deeply positive and inclusive.
BY THE NUMBERS:
years with our main partners
than70%
of the collection is produced in Europe (winter 2021)
stores in France
and Switzerland
stores in
the French overseas departments and territories
OUR COLLECTIONS
Season after season, mixing and matching key classics with contemporary styles, San Marina reinvents free and creative fashion that is resolutely alive and feminine. Driven by its lively dedication to colours, materials and prints, San Marina fashion is happy and joyful. It issues an invitation to express your style, every single day.
